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Thursday, November 20, 2008
 
 

Second Wind, the leading trainer of advertising agency professionals worldwide, is pleased to offer our most extensive collection of publications and DVDs.

Since 1988, thousands of ad agency managers and employees have purchased our training materials.  Second Wind publications and DVDs offer in-depth training to help you manage and grow a better agency.

If you need subject- or job-specific training, try our seminar manuals or DVDs. For focused employee training, try our cost-effective webinars library.  If you need "capsule" knowledge about a narrow topic, check out Second Wind White Papers.  Need sample forms or contracts?  Try our reports.  If you like your instructions with detailed samples, look at our workbooks.  If you just want to kick back with some good books, you know where to click…

 

How to Keep Your Agency Solid...When the Economy Goes Soft
Empowers your ad agency or design firm to take advantage of an economic slowdown by showing you how to “make hay while it rains.” Includes focusing new business efforts on counter-cyclical prospects; improving internal agency efficiency; better cash management techniques; healthy ad agency financial ratios; interactive/web strategies as profit engines; and strategic partnerships with clients.
 
Length: 74 minutes After ordering, an email will be sent with a link to download a .zip file of the webinar recording.

Small Agency Salaries and Hourly Rates 2007 Edition
New! - Based on current data from the Second Wind Annual Agency Survey of over 800 member agencies, this report provides a look at the smaller advertising agency, with a focus on salaries, hourly rates and related issues. This report is very valuable for comparing your agency salaries and hourly rates to other similar agencies throughout the country.

Surviving a Down Economy:
Advice for Smaller Advertising Agencies

Learn where to focus management energies in your ad agency or design firm to ride through rough economic periods. Includes being more efficient; credit checking; collection practices; strategic positioning; service enhancements and financial measures.

 
 
 
 
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