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Thursday, November 20, 2008
Christmas Client Giveaways
Retail Web Site
Three D Mailers
Measuring ROI for PR Campaign
Spray Booth
Competitors name in Google Ad Words
Photographer in San Diego
 
   
Total New Business Success In 2009
February 24, 2009
Las Vegas, NV

The Agency Buy, Sell, Retire, Transition and Valuation Workshop
February 25, 2009
Las Vegas, NV

A Complete Guide to Account Service
April 14, 2009
Chicago, IL

Account Planning and Strategic Planning for Smaller Agencies
April 15, 2009
Chicago, IL

Writing Winning Proposals, Giving Winning Pitches
April 16, 2009
Chicago, IL

 
Consumer's Choice of Atlanta
Marietta, GA
 
 
  Welcome Second Wind Visitors!
 
Thank you for visiting Second Wind Online, the powerful information resource designed to help smaller and midsize advertising, graphic design, marketing, interactive and public relations firms BE better. We are celebrating our 20th anniversary, so keep an eye peeled for ongoing commentary on our twenty years of serving our advertising and design industry membership. Second Wind provides the necessary tools, information, guidance and leverage you need to move your business to the next level. To learn more about how Second Wind membership can help your business BE better, please review What is Second Wind? Visitors may access our FREE content in the Knowledge Base, sign up to receive the monthly Wind-e e-zine or request our RSS feed. Also, browse our training publications, or register for seminars and webinars. Or, if you’re interested in membership, Join Today. Your account will be activated immediately. We look forward to helping your agency BE Better!

If your agency is already a member of Second Wind and you need help with site registration, please contact support@secondwindonline.com.

 
 

2009 Seminar Schedule Now Posted!

Plan now for employee training with Second Wind’s 2009 Seminars for ad agency professionals. We’ll begin with the Agency Owner/Manager Workshops, February 24 and 25, 2009, in Las Vegas, NV. During the coming year, you’ll have several opportunities to earn Second Wind Certification. And members, watch for your 2009 SuperSaver Vouchers offer, coming soon. Cutting back on travel? Try our Webinar Recordings Library. We’re here to help you have another great year…
 
 

The Second Hardest Part of Prospecting
by Mark Sneider

Getting the meeting is one thing. Closing the sale is another mountain to climb.

The key to getting great meetings is consistency. Consistency of methodology used to construct the reach-out, consistency of messaging pushed out to prospec... read more 

 
 

Viral Case Study: Blendtec® “WillItBlend.com” Viral Campaign
by Second Wind

This long-running (since July 2006) viral video campaign features Blendtec® CEO Tom Dickson demonstrating the amazing quality of the commercial Blendtec Total Blender by blending unlikely objects in his test lab.

The idea came from ne... read more 

 
 

New Business Is Leading Challenge in Recent Poll

We recently asked site visitors to identify their agencies’ biggest challenge as we near year-end. Overwhelmingly, respondents said new business is their primary concern, with 53% of the vote. “Learning new media” ran a distant second at 15%, with “employee recruiting/retention” and “downward pressure on fees” trailing in a third place tie (7%). Use the Knowledge Base to learn more about New Business. And you may want to register for our New Business Seminar, coming up in February 2009.
 
 
 
 
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